Music Rights

ESMAA is making music licensing simple.

Launched in 2020, ESMAA is a rights management entity. ESMAA works with global rights organizations, music publishers, songwriters, labels and artists to ensure music is licensed appropriately for all uses in the UAE and Gulf region. ESMAA is a fully owned subsidiary of PopArabia, the leading independent music company in the Middle East. PopArabia and ESMAA are both portfolio investments of twofour54, the Abu Dhabi Media Zone and home to Abu Dhabi’s entertainment industry.

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10 years later and going strong.

We have 10 years of history locally, pioneering music rights in MENA and presence in market pre-dates all current major labels.

Ranked #8 on Forbes’ “Top 50 UAE Start Ups to Watch”. Have represented all majors over the past decade, current 60% estimated market share incl. Sony Music Publishing, BMG, Kobalt, Round Hill, Reservoir, Peermusic, Concord and more.

Founder/President, Spek named Billboard’s 2021 “International Power Players” list. Well connected & respected regionally, with established relationships with gov entities, music users and rights owners alike.

We are also actively signing, developing & acquiring regional music while receiving high levels of support from Abu Dhabi.

Have a question? Get in touch


twofour54, Yas Creative Hub

Yas Island, Office #119, Podium Level 1

P.O. Box 769891

Abu Dhabi, United Arab Emirates