ESMAA is making music licensing simple.

ESMAA has a simple mission: to ensure music creators and rights owners are paid fairly for the use of their music in the Gulf, and to facilitate music licensing for those in the region using music.

Launched in 2020, ESMAA is a music rights management entity. ESMAA works with global rights organizations, music publishers, songwriters, labels and artists to fulfill this objective in the UAE and Gulf region. 

ESMAA is a fully owned subsidiary of PopArabia, the leading independent music company in the Middle East. PopArabia and ESMAA are both portfolio investments of twofour54, the Abu Dhabi Media Zone and home to the Middle East’s entertainment industry.

ESMAA is connected to the music rights ecosystem

ESMAA is set up to represent all types of music rights owners to provide a comprehensive licensing solution to the market.

Your Music Licensed

We pay royalties to our members for the use of their work while protecting the future of music through partnerships, technology and advocating for music creators

Globally Connected

We have proven and respected knowledge and experience in the licensing of music and the management of music rights within the Gulf

Make It Simple

We licence the use of our members’ music by businesses, online, in broadcasts and film, for live performance and as recorded products.

We have history in the region

ESMAA is a subsidiary of PopArabia, the leading music publisher and music rights company in the MENA for over a decade.


Over the years PopArabia has represented all the major music publishers, with current marketshare of global repertoire estimated at 60%.In addition ESMAA represents global PRO’s including PRS, SESAC SOCAN, SACM, AMRA, FILSCAP, IMRO, the rights of the Harry Fox Agency and record labels including Chrysalis, Global Master Rights, Double Six Music, Premier Muzik and more.


Well respected and well connected with government entities, music owners and creators alike, ESMAA has worked with entities as diverse as DubaiEXPO, MDL Beast’s Soundstorm and XP Music Conference in Saudi Arabia, and numerous public events, spaces and retail centers by EMAAR, Nakheel, Dubai Festival City and more.


Have a question? Get in touch


twofour54, Yas Creative Hub

Yas Island, Office #119, Podium Level 1

P.O. Box 769891 

Abu Dhabi, United Arab Emirates